About TradeMark Africa
TradeMark Africa (TMA), formerly TradeMark East Africa, is an Aid-for-Trade organisation that was established in 2010, with the aim of growing prosperity through increased trade.
- Partner’s Name: TradeMark Africa
- Project Year: 2022
- Location: Brussels, Belgium
- Format: Non-triggered AR
Project Overview:
TradeMark Africa participated in the European Development Day 2022 in Brussels, Belgium. During the expo, they presented their project; Trade Logistics Information Pipeline (TLIP) which addressed one of the major challenges affecting international trade flows which is the exchange of information between trade actors across borders. TLIP aims to address this challenge by developing and implementing an electronic exchange of trade information across borders. By using ICT and bilateral agreements on information sharing between East Africa and her trading partners, TLIP aims to create a transparent, efficient and cost-effective way of managing trade information across borders. Our ask was to create a helpful AR tool that facilitated a differentiated and immersive customer experience journey for delegates who visited TradeMark East Africa’s booth during EDD 2022.
Target Audience: Delegates during EDD 2022
